PENGARUH KOMUNIKASI PERSUASIF PIMPINAN TERHADAP PENINGKATAN PRESTASI MAHASISWA DI FISIP UNIVERSITAS MUHAMMADIYAH BENGKULU

Zahra, Fatimah (2025) PENGARUH KOMUNIKASI PERSUASIF PIMPINAN TERHADAP PENINGKATAN PRESTASI MAHASISWA DI FISIP UNIVERSITAS MUHAMMADIYAH BENGKULU. PENGARUH KOMUNIKASI PERSUASIF PIMPINAN TERHADAP PENINGKATAN PRESTASI MAHASISWA DI FISIP UNIVERSITAS MUHAMMADIYAH BENGKULU, Vol. 7 (No. 2). pp. 601-618. ISSN 2716-0769

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Official URL: https://jurnal.staibsllg.ac.id/index.php/khabar

Abstract

This study aims to examine the influence of persuasive communication by academic leaders on improving student achievement in higher education. The research employs a quantitative method involving 150 students from the Faculty of Social and Political Sciences at the Muhammadiyah University of Bengkulu, using a Likert-scale questionnaire as the primary instrument. Based on the hypothesis regarding the effect of leaders’ persuasive communication on student achievement, the results of the F-test indicate that the regression model is statistically significant, with an F-value of 49.901 and a significance level of 0.000 (p < 0.05). The findings show that the hypothesis stating that leaders’ persuasive communication (X) influences the improvement of student achievement (Y) is supported, as demonstrated by each variable of X. Partially, the t-test results show that openness (X1) (t = 2.516; p = 0.013), support (X2) (t = 2.908; p = 0.004), positive attitude (X3) (t = 3.926; p = 0.000), and equality (X4) (t = 2.254; p = 0.026) have a significant effect on student achievement. Conversely, empathy does not have a statistically significant influence (t = 1.690; p = 0.093). The most dominant dimension is positive attitude, with the highest beta coefficient (β = 0.259).This study uses a quantitative method involving 150 students from the Faculty of Social and Political Sciences at the Muhammadiyah University of Bengkulu, utilizing a Likert-scale questionnaire instrument.

Item Type:	Article
Additional Information:	Artikel ini sudah terbit pada Jurnal Khabar: Komunikasi dan Penyiaran Islam Volume 7 No. 2.
Uncontrolled Keywords:	Keywords: Persuasive Communication Leadership Student Achievement Interpersonal Communication Higher Education
Subjects:	Universitas Muhammadiyah Bengkulu > 08-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-(S1) Ilmu Komunikasi 08-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-(S1) Ilmu Komunikasi
Divisions:	08-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-(S1) Ilmu Komunikasi Subjek Terkait > 08-Fakultas Ilmu Sosial dan Ilmu Politik > 70201-(S1) Ilmu Komunikasi
Depositing User:	Mrs Atika Ledia Anggraini
Date Deposited:	20 May 2026 02:50
Last Modified:	20 May 2026 02:50
URI:	http://repository.umb.ac.id/id/eprint/2478

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