PENGARUH BRAND PERSONALITY DAN BRAND AWARENESS TERHADAP LOYALITAS PENGGUNA IPHONE DI BENGKULU (Studi Kasus Pada Mahasiswa Manajemen UMB)

SIREGAR, IMELDA RAHMA (2025) PENGARUH BRAND PERSONALITY DAN BRAND AWARENESS TERHADAP LOYALITAS PENGGUNA IPHONE DI BENGKULU (Studi Kasus Pada Mahasiswa Manajemen UMB). Skripsi (Bachelor) thesis, Universitas Muhammadiyah Bengkulu.

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Abstract

Item Type:	Thesis (Skripsi (Bachelor))
Additional Information:	Dosen pembimbing : Meiffa Herfianti S.E.,M.M
Uncontrolled Keywords:	Brand Personality dan Brand Awareness, dan Loyalitas Pengguna
Subjects:	Universitas Muhammadiyah Bengkulu > 04-Fakultas Ekonomi dan Bisnis > 61201-(S1) Manajemen 04-Fakultas Ekonomi dan Bisnis > 61201-(S1) Manajemen
Divisions:	09-Program Pascasarjana > 81101-(S2) Manajemen Subjek Terkait > 09-Program Pascasarjana > 81101-(S2) Manajemen
Depositing User:	Mr Andeska Ulok Kupai
Date Deposited:	24 Oct 2025 03:00
Last Modified:	24 Oct 2025 03:00
URI:	http://repository.umb.ac.id/id/eprint/2000

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