Carnessy, Rahmia Fethrin (2026) PERANCANGAN DAN PENGEMBANGAN IKLAN ANIMASI 3D PRODUK KOPI MENGGUNAKAN BLENDER DENGAN EDITING VIDEO CAPCUT SEBAGAI MEDIA PROMOSI DIGITAL. Skripsi (Bachelor) thesis, Universitas Muhammadiyah Bengkulu.
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Abstract
Perkembangan media digital mendorong pelaku usaha untuk mengembangkan media promosi yang mampu menyajikan informasi produk secara menarik dan komunikatif. Kopi Sempurna merupakan produk kopi lokal di Kecamatan Ipuh, Kabupaten Mukomuko, Provinsi Bengkulu, yang masih menggunakan media promosi sederhana sehingga diperlukan pengembangan media promosi digital berbasis visual. Penelitian ini bertujuan untuk merancang dan mengembangkan iklan animasi 3D produk Kopi Sempurna, mengimplementasikan Blender dan CapCut dalam proses produksi dan pascaproduksi, serta mengetahui penilaian target audiens terhadap media yang dikembangkan. Penelitian menggunakan metode Research and Development (R&D) dengan Multimedia Development Life Cycle (MDLC) sebagai model pengembangan yang terdiri atas enam tahap, yaitu concept, design, material collecting, assembly, testing, dan distribution. Blender digunakan untuk proses modelling, texturing, lighting, camera animation, dan rendering, sedangkan CapCut digunakan untuk penyuntingan dan finalisasi video. Produk akhir berupa video iklan animasi 3D berdurasi sekitar 50 detik dalam format MP4 dengan resolusi Full HD 1920 × 1080 piksel. Pengujian teknis terhadap enam komponen menunjukkan seluruh komponen berstatus Sesuai. Penilaian terhadap 25 responden konsumen kopi melalui 10 pernyataan menghasilkan skor 1.102 dari skor maksimum 1.250 atau 88,16% dengan kategori Sangat Setuju. Berdasarkan tujuh aspek penilaian, persentase berkisar antara 86,00% hingga 90,40%. Hasil penelitian menunjukkan bahwa iklan animasi 3D berhasil dikembangkan sesuai rancangan dan memperoleh tanggapan yang sangat positif dari target audiens, meskipun kualitas gerakan animasi masih dapat ditingkatkan. The development of digital media encourages business owners to create promotional media capable of presenting product information in an attractive and communicative manner. Kopi Sempurna is a local coffee product in Ipuh District, Mukomuko Regency, Bengkulu Province, which still relies on relatively simple promotional media. Therefore, the development of visually based digital promotional media is needed. This study aims to design and develop a 3D animated advertisement for Kopi Sempurna, implement Blender and CapCut in the production and post-production processes, and examine the target audience’s assessment of the developed media. The study employed the Research and Development (R&D) method with the Multimedia Development Life Cycle (MDLC) as the development model, consisting of six stages: concept, design, material collecting, assembly, testing, and distribution. Blender was used for modelling, texturing, lighting, camera animation, and rendering, while CapCut was used for video editing and finalization. The final product was an approximately 50-second 3D animated advertisement in MP4 format with Full HD resolution of 1920 × 1080 pixels. Technical testing of six components showed that all components met the predetermined criteria. The assessment involving 25 coffee consumers through 10 questionnaire items produced a total score of 1,102 out of a maximum score of 1,250, equivalent to 88.16%, which was categorized as Strongly Agree. Across the seven assessment aspects, the percentages ranged from 86.00% to 90.40%. The results indicate that the 3D animated advertisement was successfully developed according to the design and received highly positive responses from the target audience, although the smoothness of the animation can still be improved.
| Item Type: | Thesis (Skripsi (Bachelor)) |
|---|---|
| Additional Information: | Pembimbing : Dandi Sunardi, S.Sos.I., M.Kom |
| Uncontrolled Keywords: | Animasi 3D, Blender, CapCut, Kopi Sempurna, MDLC, media promosi digital. |
| Subjects: | Universitas Muhammadiyah Bengkulu > 02-Fakultas Teknik > 55201-(S1) Teknik Informatika 02-Fakultas Teknik > 55201-(S1) Teknik Informatika |
| Divisions: | 02-Fakultas Teknik > 55201-(S1) Teknik Informatika Subjek Terkait > 02-Fakultas Teknik > 55201-(S1) Teknik Informatika |
| Depositing User: | Mrs Hildayani Hildayani |
| Date Deposited: | 09 Sep 2026 03:18 |
| Last Modified: | 09 Sep 2026 03:18 |
| URI: | http://repository.umb.ac.id/id/eprint/4455 |
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- PERANCANGAN DAN PENGEMBANGAN IKLAN ANIMASI 3D PRODUK KOPI MENGGUNAKAN BLENDER DENGAN EDITING VIDEO CAPCUT SEBAGAI MEDIA PROMOSI DIGITAL. (deposited 09 Sep 2026 03:18) [Currently Displayed]
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