Items where Author is "SIREGAR, IMELDA RAHMA"
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Thesis
SIREGAR, IMELDA RAHMA (2025) PENGARUH BRAND PERSONALITY DAN BRAND AWARENESS TERHADAP LOYALITAS PENGGUNA IPHONE DI BENGKULU (Studi Kasus Pada Mahasiswa Manajemen UMB). Skripsi (Bachelor) thesis, Universitas Muhammadiyah Bengkulu.